Fernando Pereira

Reach out and let's work together

email.fernando.pereira@gmail.com

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senior product designer & martin's dad &
senior product designer & martin's dad &

Hi there!
I'm
a
Senior Product Designer
dedicated
to crafting
easy-to-use
products
to drive
business
through
end-to-end
design
expertise.

Proven track record of leading cross-functional design initiatives and fostering collaboration across product, engineering, and business teams. Experienced in building and empowering design teams, developing scalable design systems, and delivering impactful B2B and B2C web and mobile solutions.

W
o
r
k
s

Selected projects

Designed and launched CarrierTMS from scratch, a user-centric B2B SaaS product, driving growth from 0 to 200+ customers.

Founding Product Designer

2021 -2023

User Research • UX/UI Design • Design System • Interface Design • Interaction Design • Management

Get to know the CarrierTMS ➚

Book a call for the full case study ➚

Challenge

Being the first Product Designer in a sales-driven company, addressing the unique needs of carrier companies by establishing a user-centered design approach and introducing a scalable research process to inform product decisions while balancing business priorities.

Solution

By quickly identifying key pain points for carriers in the freight industry through hands-on user research and rapid prototype
experimentation, I designed an efficient SaaS platform that not only streamlined user workflows but also delivered measurable
value to the business.

Outcomes

• Led design efforts that helped grow the product from 0 to 200+ customers.
• Built the company’s first product design team.
• Created and maintained a scalable design system.

Led design enhancements for the Loadsmart Loads App, driving a 150%+ increase in truck carrier adoption.

Product Design Lead, UI/UX Designer, UX Researcher

2021 -2022

User Research • UX/UI Design • Design System • Interface Design • Interaction Design

Get to know the Loadsmart App ➚

Book a call for the full case study ➚

Challenge

Reducing workflow complexity, manual effort, and operational inefficiencies while delivering a seamless mobile experience for both dispatchers and drivers.

Solution

Conducted ongoing user research and iterative testing to identify pain points and brought insights to guide a more intuitive design and new features for the Loadsmart Loads app.

Outcomes

• Drove design initiatives that contributed to a significant growth in active truck carriers, increasing from 24K to 61K.
• Designed features that boosted the Google Play rating from 4.7 to a 5-star rating.
• Improved real-time communication and document exchange between dispatchers and drivers, streamlining operations and increasing user satisfaction.

Services

I provide end-to-end design solutions that streamline workflows, enhance collaboration, and drive successful project outcomes.

Design Sprint

Problem-Solving, Stakeholder Alignment, Business Impact

UX Design

User Research, Usability, Information Architecture

UI Design

Aesthetics, Consistency, Accessibility

Prototyping

Interaction, Validation, Rapid Iteration

Design Systems

Scalability, Efficiency, Collaboration

Experience

Product Design Manager

Loadsmart

Chicago - USA

2023 - Present

Lead UX/UI Designer

Colgate (Contract)

New York - USA

2023 - 2024

Lead Product Designer

Loadsmart

Chicago - USA

2021 - 2023