Fernando Pereira
Reach out and let's work together
email.fernando.pereira@gmail.com
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staff product designer & martin's dad & staff product designer & martin's dad &
Hi there!I'maStaff-Level Product Designerdedicatedto using designto understandbusiness needs,facilitate conversations,and craftintuitive products.
I have a proven track record leading cross-functional design initiatives in ambiguous, fast-paced environments and collaborating closely with product, engineering, and business teams. I'm also experienced in mentoring and empowering design teams, creating scalable design systems, and delivering impactful B2B and B2C solutions across web and mobile.
Work
Designed and launched CarrierTMS from scratch, a user-centric B2B SaaS product, driving growth from 0 to 200+ customers.
Founding Product Designer
2021 -2023
User Research • UX/UI Design • Design System • Interface Design • Interaction Design • Management
Challenge
Being the first Product Designer in a sales-driven company, addressing the unique needs of carrier companies by establishing a user-centered design approach and introducing a scalable research process to inform product decisions while balancing business priorities.
Solution
By quickly identifying key pain points for carriers in the freight industry through hands-on user research and rapid prototype
experimentation, I designed an efficient SaaS platform that not only streamlined user workflows but also delivered measurable
value to the business.
Outcomes
• Led design efforts that helped grow the product from 0 to 200+ customers.
• Built the company’s first product design team.
• Created and maintained a scalable design system.
Led design enhancements for the Loadsmart Loads App, driving a 150%+ increase in truck carrier adoption.
Product Design Lead, UI/UX Designer, UX Researcher
2021 -2022
User Research • UX/UI Design • Design System • Interface Design • Interaction Design
Challenge
Reducing workflow complexity, manual effort, and operational inefficiencies while delivering a seamless mobile experience for both dispatchers and drivers.
Solution
Conducted ongoing user research and iterative testing to identify pain points and brought insights to guide a more intuitive design and new features for the Loadsmart Loads app.
Outcomes
• Drove design initiatives that contributed to a significant growth in active truck carriers, increasing from 24K to 61K.
• Designed features that boosted the Google Play rating from 4.7 to a 5-star rating.
• Improved real-time communication and document exchange between dispatchers and drivers, streamlining operations and increasing user satisfaction.
Services
I provide end-to-end design solutions that streamline workflows, enhance collaboration, and drive successful project outcomes.
01
Design Sprint
Problem-Solving, Stakeholder Alignment, Business Impact
02
UX Design
User Research, Usability, Information Architecture
03
UI Design
Aesthetics, Consistency, Accessibility
04
Prototyping
Interaction, Validation, Rapid Iteration
05
Design Systems
Scalability, Efficiency, Collaboration
Experience
Product Design Manager
Loadsmart
Chicago - USA
2023 - Present
Lead UX/UI Designer
Colgate (Contract)
New York - USA
2023 - 2024
Lead Product Designer
Loadsmart
Chicago - USA
2021 - 2023
Senior Product Designer
Loadsmart
Chicago - USA
2021 - 2021
Senior Product Designer
Jusbrasil
São Paulo - Brazil
2019 - 2021
Lead Designer
Today.Ag
São Paulo - Brazil
2018 - 2019
Lead Designer
REF+
São Paulo - Brazil
2016 - 2018
Creative Designer
NBS - Dentsu
Rio de Janeiro - Brazil
2014 - 2015
Creative Designer
Leo Burnett
São Paulo - Brazil
2012 - 2014
Art Assistant
DM9 DDB
São Paulo - Brazil
2009 - 2012
